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Adaptive Strategies

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Adaptive strategies
The expression adaptive strategies is used by anthropologist Yehudi Cohen to describe a society’s system of economic production. Cohen argued that the most important reason for similarities between two (or more) unrelated societies is their possession of a similar adaptive strategy. In other words, similar economic causes have similar sociocultural effects.

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MONASH Marketing Dictionary

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Adaptive Strategies
domestic marketing tactics, plans and methods which have been altered to suit local conditions in foreign markets.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.

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