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Public Service Advertising Glossary

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Radio time is divided into parts of the day.

Context: Radio Advertising
Dayparts (TV)
Segments of the television broadcast day. These include: Early Morning: 5:00a.m.-9:00 a.m. Daytime: 9:00 a.m.-4:00p.m. Early Fringe: 4:00 p.m.-8:00 p.m. Primetime: 8:00 p.m.-10:00 p.m. Late Evening: 10:00 p.m.-1:00 a.m. Late Night: 1:00a.m.-5:00a.m.

Context: TV Advertising

© 2006 PSA Research Center, brought to you by Goodwill Communications

| Dayparts in English