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Franchise-Building Sales Promotions

MONASH Marketing Dictionary

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Franchise-Building Sales Promotions
consumer sales promotions which impart a selling message along with the deal, as in the case of free samples or premiums related to the product. Consumer sales promotions which are not "franchise-building" include price-off packs, contests and sweepstakes, and premiums not related to the product. See Consumer Franchise.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.