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Industrial Marketing

Wikipedia English The Free Encyclopedia

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Industrial marketing
Industrial marketing (or business to business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.

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MONASH Marketing Dictionary

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Industrial Marketing
the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses; also called Business-to-Business Marketing.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.